Build a Brand
They Remember.
And a Pipeline
That Performs.
Strategy and hands-on execution for companies ready to sharpen positioning, build demand, and drive measurable growth.
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20+
Building Brands and Businesses
10+
client partnerships lasting over a decade
360°
STRATEGY, CREATIVE & EXECUTION
B2B
SaaS,financIAL SERVICES,AI,media,FINTECH,
MUSIC TECH,ED TECH
What WE Do
Services
01
Marketing Audit
A focused diagnostic of what’s working, what’s getting in the way, and where to act first. In 30 days, you get a prioritized action plan tied to growth, not a 90-page deck.
02
Brand Strategy
Clarify your positioning, sharpen your value proposition, and define what sets you apart. Create a stronger, more differentiated brand that your market understands, remembers, and chooses.
03
Go-to-Market
Turn market opportunity into a focused plan for growth. Align your audience, positioning, offer, messaging, channels, and priorities so every part of your go-to-market strategy works together.
04
Demand Generation
Create a full-funnel strategy that turns attention into qualified pipeline and pipeline into revenue. Focus on the channels, campaigns, and conversion points that drive measurable business impact.
05
Retention Strategy
Strengthen the customer journey after the sale with lifecycle programs that improve adoption, engagement, retention, and expansion. Grow customer value by giving people more reasons to stay and buy more.
06
Sales Enablement
Give your sales team the messaging, proof points, collateral, case studies, and conversion tools they need to communicate value clearly, strengthen the sales conversation, and close more business.
Proof of Work
Results
Financial Services / SaaS
Supporting 15+ Years of Brand and Business Growth
What began as a sales presentation evolved into a 15+ year fractional CMO and hands-on marketing partnership. Led positioning, marketing operations, campaigns, PR, sales enablement, and product marketing across a multi-division financial services company through key stages of growth and expansion.
15+ Years
Fractional CMO and marketing partnership
B2B SaaS
From First Campaign to 20%+ Growth
Built the company's first advertising campaign, landing pages, and email conversion series. Increased customer upgrades by 7% and sales by more than 20% in 90 days. The engagement became a partnership lasting more than a decade.
20%+
Sales growth in 90 days
Financial Services / Events
Launching a $1MM+ Event from Zero
Built the complete marketing infrastructure for an inaugural investment conference in five months. The event sold out with more than 500 attendees at approximately $2,500 per ticket, leading to a decade-long engagement.
$1MM+
Revenue from the first event
Investment Research & Management
Repositioning a Founder-Led Brand for Scale
Repositioned an investment research and asset management firm from a founder-led identity to a scalable company brand. Built the website, email marketing, and lead-generation infrastructure from the ground up. A defined project became a multi-year marketing partnership.
Rebrand
And marketing infrastructure build
AI / Music Tech
Taking an AI Platform from 0 to 1
Developed and executed a go-to-market strategy for an AI-powered music analytics platform facing a fundamental adoption barrier: prospective users believed they already understood the trends. An interactive quiz exposed the gap between intuition and actual chart data, captured leads, and moved them into an email sequence that converted 8% into paid subscribers at $87 per month.
0→1
AI platform built, launched, and monetized
EdTech / Media / Music Tech
Turning Research Into an Interactive Curriculum
Developed SongLab, a suite of interactive teaching tools that expanded a proprietary research library into a curriculum-ready platform designed to strengthen university retention. One in four subscribing universities adopted SongLab by the first semester after launch.
85%
Projected adoption by fall 2027
What Clients Say
In Their
Words.
"
“Not only has working with you been great on a personal level, but you've helped us grow our business.
Virtually everything you've done for us has made us money.”
Jonathan Boyar
Principal, Boyar Value Group
"
“The conversion strategy Yael developed for us yielded a 7% increase in client upgrades, and the carefully crafted messaging / creative she delivered for our first advertising campaign increased our sales by over 20% during a 3 month period.”
Dan Forootan
Ex-Founder & CEO, StreamSend (acq. by Ziff Davis)
"
"Yael has been a strategic partner to FGI for over 15 years. She has a rare ability to quickly understand a business, see where the real opportunity lies, and turn that insight into a clear plan our team can act on. She brings clarity to complex decisions and consistently ties marketing back to what the business actually needs to achieve.
In practice, she effectively served as an outside CMO for us. She is senior enough to challenge our thinking and hands-on enough to make things happen. I'd recommend her to any company that needs that kind of partner."
Sami Altaher
CEO, FGI WorldWide
"
“In only 5 months, Yael was able to set up a whole marketing infrastructure for the Congress, develop and roll out all marketing initiatives, negotiate terms with all vendors, and run a sold-out Congress impeccably.”
John L. Schwartz
CEO, Schwartz Tilson Information
How I Work
Process
01
Embed Fast
We ask the right questions, learn your business quickly, and show up ready to contribute from the first meeting.
02
Diagnose Honestly
We audit what's working, what isn't, and why.
03
Set the Direction
We turn insight into a clear strategy, focused priorities, and a roadmap tied to the goals that matter most.
04
Execute Together
We roll up our sleeves to build and execute alongside your team, turning the strategy into programs, campaigns, content, and systems that move the business forward.
05
Build for What's Next
We build systems and processes that outlast the engagement, so the momentum continues after I'm gone.
About
Founder &
Lead Strategist
Yael Penn is the Founder and lead strategist of Imagine 360 Marketing.
With 25+ years in marketing, brand strategy, and creative direction, she has helped startups and established organizations clarify positioning, strengthen brand identity, and build campaigns that drive measurable results.
Before founding Imagine 360, Yael held senior marketing roles at Dow Jones and Institutional Investor. She is also Co-Founder and CMO of Hit Songs Deconstructed and Co-Founder and CMO of ChartCipher.
Yael personally leads each engagement from discovery through delivery, partnering closely with founders and in-house teams to ensure strategy and execution stay aligned.
25+
Years Experience
Ready to talk?