B2B / SaaS / Email Marketing / Marketing Automation
StreamSend
How StreamSend Increased Sales by 20% in Just Three Months
20%+
Increase in sales over 3 months
7%
Increase in client upgrades
10 Years+
Partnership duration
Overview
StreamSend, a SaaS email marketing and marketing automation platform, needed an advertising campaign that could generate qualified leads, landing pages that could turn those leads into trials, and a conversion series that could turn trials into sales. The company needed clear messaging, benefit-driven creative, and a focused conversion strategy that would communicate the value of its platform, support client upgrades, and drive measurable growth.
The Work
- →Clarified StreamSend's value proposition and refined core messaging
- →Developed a lead-generation advertising campaign to attract qualified prospects
- →Created the media buy plan, focusing on ROI-driven channels and budget-conscious placements
- →Negotiated with media outlets to secure premium placements and added value
- →Created messaging and creative strategy for StreamSend's first advertising campaign
- →Led creative direction across campaign assets and landing pages
- →Directed the team in the design of the campaign creative and landing pages
- →Developed landing page strategy to turn campaign leads into trials
- →Created a conversion series to help turn trials into paying customers
- →Developed conversion strategy to support client upgrades and sales growth
Engagement
ADVERTISING CAMPAIGN
LANDING PAGE STRATEGY
EMAIL MARKETING & CONVERSION SERIES
MESSAGING & CREATIVE STRATEGY
MARKETING AUTOMATION
MEDIA BUY PLANNING
The Results
In just 3 months, the campaign strengthened StreamSend's messaging, improved conversion performance, and drove measurable business impact, including a 20%+ increase in sales and a 7% increase in client upgrades. The success of the engagement led to a long-term marketing partnership, with Yael continuing to work with StreamSend for over a decade.
“The conversion strategy Yael developed for us yielded a 7% increase in client upgrades, and the carefully crafted messaging / creative she delivered for our first advertising campaign increased our sales by over 20% during a 3 month period. Her ability to develop and implement results-oriented marketing strategies has greatly impacted the growth of our business.”
Dan Forootan
Ex-Founder & CEO, StreamSend (acq. by Ziff Davis)
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